I am working as an independent consultant; recently I finished a project, helping to set up a new digital agency within the Publicis Groupe and currently I am helping to set up a new account globally for the Ogilvy network.
My credentials? Well, I have worked in client services and senior management in brand, direct and digital agencies - independents and network-owned – at Kitcatt Nohr Digitas, Partners Andrews Aldridge, Rufus Leonard, Wunderman, EHS Brann and Rapier.
My recent experience is in the area of setting up new agency teams and operations, helping agencies define their client offering and developing business. Plus helping clients work better with agencies and develop their marketing activity. I became a freelance consultant through needing the flexibility to move to the US - which I have shelved now.
I am also an awards judge, a visiting lecturer at Warwick Business School and run internal training courses for clients and agencies in the area of briefing and creative evaluation. I have written two books focusing on key practical tips and techniques for the agency-client relationship – Agency Account Handling: Avoiding Blood, Sweat and Tears and the other for clients - Working with Agencies: An Insider's Guide
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