I read in Campaign that supposedly Helen Calcraft had had a bit of a strop after the result of the B&Q pitch. It was reported that she had learnt about the result from one of her clients - not the B&Q client. I actually heard that it had been through other sources – still not the B&Q client. Either way, her kicking the cushions around reception (or whatever she did to vent her anger) seems justified as her agency and her competitors had been working on the pitch process since January. So well done to Chris MacDonald and his team at McCann and commiserations to MCBD, Rapier etc but I have a question. How come clients, knowing that the grapevine is very active in agencyland and considering the time and effort that pitching clients demand of agencies in the process don’t have the wherewithal – I think I just mean common decency – to tell everyone straightaway?
Friday, 31 July 2009
Cushioned Landing
I read in Campaign that supposedly Helen Calcraft had had a bit of a strop after the result of the B&Q pitch. It was reported that she had learnt about the result from one of her clients - not the B&Q client. I actually heard that it had been through other sources – still not the B&Q client. Either way, her kicking the cushions around reception (or whatever she did to vent her anger) seems justified as her agency and her competitors had been working on the pitch process since January. So well done to Chris MacDonald and his team at McCann and commiserations to MCBD, Rapier etc but I have a question. How come clients, knowing that the grapevine is very active in agencyland and considering the time and effort that pitching clients demand of agencies in the process don’t have the wherewithal – I think I just mean common decency – to tell everyone straightaway?
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Another related gripe is how pitch outcomes are delivered. A recent OJEU pitch ended with a 30 second phonecall which was a lot harder to take for the 3 losing agencies than the actual loss
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